Calico Brands, Inc. Debuts New Colors and Enhanced Design for Their Scripto® Ultima® Pocket Lighter
The Ultimate Pocket Lighter Just Got Better!
ONTARIO, California – Calico Brands, Inc. is proud to announce an exciting update to its Scripto® Ultima® Pocket Lighter, designed to keep pace with current market trends. The Scripto® Ultima® Pocket Lighter has been refreshed with stylish new colors and an updated design, enhancing both form and function.
The colors have transitioned from the previous selections of Pink, Teal Green, Red, Blue, and Black to vibrant new shades: Lavender, Lemon Lime Yellow, Direct Red, Ocean Blue, and Soft Gray. Additionally, the lighter now features the newly designed Scripto® oval logo and a rubber thumb lever for a more comfortable lighting experience.
The Scripto® Ultima® Pocket Lighter remains the perfect solution for adult lighting needs, offering up to 3,000 lights per lighter, which is greater than leading brands. It also features an adjustable flame, a visible fuel window for checking remaining fuel levels, and the new rubber comfort thumb lever.
Safety and durability continue to set the Scripto® Ultima® Pocket Lighter apart. Its heat-resistant, nickel-plated safety cap prevents afterburn, while ensuring compliance with U.S. Consumer Product Safety Commission (CPSC) child safety standards, providing peace of mind. The lighter’s design includes rounded edges and wider thumb levers, offering a secure and comfortable fit for adult users.
In addition to the product updates, Calico Brands is unveiling fresh new packaging for the Scripto® Ultima® Pocket Lighter blister packs, as well as an updated header card for the counter display.
The Scripto® Ultima® Pocket Lighter is available in the following configurations, each tailored to specific merchandising needs:
– 27-count Display-A-Tray
– 50-count Display-A-Tray
– 1-Pack Open Stock
– 1-Pack Clip Strip
– 2-Pack (Slim) Open Stock
– 2-Pack (Slim) Clip Strip
– 2-Pack (Flat) Open Stock
– 5-Pack Open Stock
– 5-Pack Clip Strip
About Calico Brands, Inc.
Calico Brands, Inc. is one of the leading suppliers of multi-purpose and pocket lighters in the U.S., selling under the Scripto® and King® brand names. It is also the #1 supplier of private label programs in the U.S. Scripto® is one of the most trusted and popular brands of lighters and has been a household name for 100 years. Our product innovations continue to set new category standards of excellence. Lighters can be found in food, drug, mass merchandise, hardware, and convenience stores throughout the U.S.
For more information, contact us at marketing@calicobrands.com, visit our website at www.calicobrands.com and follow us on Facebook, Instagram, Twitter, TikTok, or YouTube.
